The Optical Journal On AVIEW Eyewear
The Optical Journal featured AVIEW eyewear in an article by Daniel Feldman on August 2, 2021. The feature introduced the brand’s approach to interchangeable colored lenses: keeping one frame while changing the tint in front of your eyes.
This page revisits that press coverage and points you toward current product information. The original article reflects the collection and launch messaging of 2021.
The Optical Journal AVIEW feature
Feldman’s article explored AVIEW’s lens concept and the creative background behind the brand. It highlighted the ability to switch colors as an alternative to choosing a separate frame for each tint.
Read the original Optical Journal feature for its full presentation. For current availability, specifications, and prices, use the AVIEW product pages linked below.
How the interchangeable design works
AVIEW colored lenses slide into the matching frame’s top slot. This lets you switch a tint while keeping the frame you already enjoy. The colored lenses sit in front of the frame’s clear optical or prescription lenses.
Shape compatibility matters. Round slip-in lenses fit AVIEW round frames, while square lenses fit AVIEW square frames. A lens made for one shape does not fit the other. Our step-by-step lens guide shows how to insert and remove a pair.
Choosing colors today
A tint is a style and viewing preference. You may like a warmer view or a cooler look, and you can compare options in the AVIEW lens color guide. Descriptions of a color’s mood are creative language, not evidence that a lens treats a medical condition.
Before ordering, check the shape, the product’s stated features, and what is included. This is especially useful if you already own a frame and want to add another lens color.
Explore the current collection
Visit the AVIEW shop to browse frames and compatible colored lenses. A standard two-slot lens wallet holds one pair. If you want to carry two pairs, the optional four-slot lens wallet provides a separate slot for each lens.
Keep this press feature as a look back at the brand’s launch, and use those current guides to plan your next color combination.